PepsiCo Recycles???????????

The photo I took was of a trash and recycling can by Pepsi. They are promoting recycling bottles and cans, but in return they are going to help disabled U.S. Veterans.  Pepsi is using a form of Ethos and Logos for this ad. Ethos is being used as Pepsi is a very creditable soda company around the world. People know who Pepsi is and their logo. Pepsi uses logos by saying if you recycle we help out a disabled veteran, which can change into if you recycle YOU are helping out a disabled veteran. Making this statement of the recycles helping the veterans makes them the receiver or audience and Pepsi posting this ad all over the us makes them the messenger. Putting this on the trash/recycling can they are getting people to recycle used bottles and cans, and are tapping into peoples' emotions for the veterans. The U.S. has a way of showing this images of amputated or injured veterans from either past or present wars.  The "real" American will feel guilty for them and want to help them and their families out by doing whatever they can. Pepsi found a way to tap these strong emotions people have for them and are also promoting going green in the process. 


I rather enjoyed taking the VR photos around the loop. I'm glad we didn't get to pick our groups because it was a great way to bond with other classmates besides Bronte (I still LOVE you!!!!). I did find it a bit challenging because I did not want to take the cliche  photos that I knew a lot of people were going to take like tags or bus ADs. I really looked at my surroundings and found it difficult to come across original ideas of VR. I also enjoyed walking around the loop because sitting in class is not the greatest thing in the world.